Although it appears Harvey’s messages focus on tourism, his messages are actually universal, ranging from customer service (You Can’t Have a Bad Day) to brand development (Finding Your Brand Promise) to the motivations of purchasers (The Emotional Consumer) to re-invigorating consumer products and services (NEW & IMPROVED!).
Every consumer product and service in the world is subject to the momentum of The Product Life Cycle. The best entrepreneurs and product managers understand that renewal is at the heart of their success. Harvey’s fun and inter-active NEW & IMPROVED! presentation challenges everyone to consider whether they are doing enough to make themselves relevant in the face of competition and changing consumer attitudes, desires and needs.
©2012 Harvey Sawler/Forerunner Creative. All Rights Reserved.
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